Fanta Launches A National Hunt for the Country’s Ultimate ‘Funmaster’

Spreading a wave of fun and excitement this Holi festival, Fanta - the country's largest selling and most preferred Orange-flavored sparkling beverage has launched the ‘Fanta - Funmasters Hunt’, an exciting consumer engagement initiative in 60 cities across 13 states in the country. Through this one-of-a-kind initiative, spanning across a period of 34 days starting 15th February till 20th March, 2011, 35 consumers will get an opportunity to win cash prize worth Rs. 4999 everyday and a grand cash prize worth Rs. 5 lakh – simply for having fun and being less serious!!! In order to participate in the initiative, consumers just need to send in their creative responses to the question: What will you do to make certain serious moments fun and exciting? by calling on the toll free number (1800-103-8888) and register their response through an Interactive Voice Response System (IVRS). The consumer with the most creative and fun response will be adjudged the country’s Ultimate Funmaster and will be awarded a cash prize worth Rs. 5 lakh. Speaking about the initiative, Srinivas Murthy, Director-Marketing, Coca-Cola India said, “Brand Fanta is known for providing fun-filled, exuberant experience to all its consumers. Through the ‘Fanta – Funmasters Hunt’ initiative, we aim to bring out the fun loving and playful attitude in today’s generation and encourage them to instill joy and fun into life’s serious moments. Encouraged by the favourable response to our past initiatives like 'Fanta- Sip A taste of Friday’ we decided to launch this initiative. Fanta has already created a unique place in the minds of the consumers and through the launch of this initiative we aim to further strengthen its connect with the consumers”.

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