10:45 AM
New Technology & Movie review
Wednesday, March 30, 2011
Saturday, March 26, 2011
Never seen pictures
THE AFTER PICTURES ARE VISUALLY EXTRAORDINARY HIROSHIMA 64 YRS LATER...
Hiroshima, Nagasaki
1945
We all know that Hiroshima and Nagasaki were destroyed in August 1945 after explosion of atomic bombs.
However we know little about the progress made by the people of that land during the past 62 years
THE COLORFUL CITY OF HIROSHIMA
Now
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with love anbu
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Thanks & Regards
Sabarinathan G
Sabarinathan G
Tuesday, March 15, 2011
Coca-Cola India Launches The Globally Successful Ready To Drink Iced Tea - ‘NESTEA®’ – in the country
Coca-Cola India announced the launch of the globally successful ready-to-drink iced tea brand ‘NESTEA®’ in the country. The latest offering promises to uniquely refresh the consumers with its lemony, light flavor allowing them to enjoy the delicious goodness of tea. The innovative consumer proposition of NESTEA® is best explained by the brand’s tagline –‘Lighten Up ’; with Refreshingly Light Lemon Iced Tea!
According to Ricardo Fort, Vice President, Marketing, Coca-Cola India, "As a beverage company, our aim is to be able to offer a beverage for every lifestyle and occasion, which also aids long term, sustainable business growth. We are therefore constantly working on high-quality additions to our portfolio. Our entry into ready-to-drink Iced tea segment with the globally successful NESTEA® now provides the consumers with a convenient on-the-go option which is in keeping with evolving consumer lifestyle." The product is being rolled out in phases and is first being made available to consumers through select channels and outlets in Mumbai. This will be followed by a pan India launch of the product next year. In the initial phase, NESTEA® is being made available in lemon flavor in an ‘on-the-go’ 400 ml innovative Ice-rock design PET bottle, affordably priced at Rs. 25. It is targeted at energetic on-the-go young adults who are always on the lookout for naturally refreshing beverage options. The refreshing offering contains no added preservatives or colors and will be manufactured at the Hindustan Coca-Cola bottling plant located at Atmakuru in Guntur, Andhra Pradesh. According to Milind Pingle, Region Vice President, Hindustan Coca-Cola Beverages Private Limited, "The launch of ready-to-drink Iced tea NESTEA® complements our long term growth strategy of offering choice to consumers. Over the next 4 months, NESTEA® would be retailed across 8,000 outlets in Mumbai, supported by strong consumer activation including extensive experiential and focused consumer communication. We expect this offering to catalyze the growth of the entire category thereby contributing to the growth of the overall packaged beverage market." NESTEA® is the world’s leading ready-to-drink tea brand is available in over 60 countries. Globally it is available in several flavours and has a strong presence in countries such as United States, Canada, Australia, Taiwan, Italy, Spain, Switzerland, Germany, China etc. NESTEA® -the brand - is licensed to Beverage Partners Worldwide (BPW), a 50:50 Joint Venture between The Coca-Cola Company and Nestle S.A. Coca-Cola in India has drawn up an aggressive consumer activation campaign to market NESTEA® in selected channels and outlets in Mumbai. The marketing communication plan focuses on Out-of-Home media complimented by a range activities including radio and print advertising, road shows, extensive experiential sampling, presence in engaging touch points etc. The entire brand campaign, best explained by the tagline ‘Lighten Up’; with Refreshingly Light Lemon Iced Tea! has been developed and executed by Pickle Lintas, the new age communication agency from the Lintas Group. | ||||
PepsiCo Values & Philosophy
Our Values & Philosophy are a reflection of the socially and environmentally responsible company we aspire to be. They are the foundation for every business decision we make.
Our Commitment
We are committed to delivering sustained growth through empowered people acting responsibly and building trust.
What It Means
Sustained Growth is fundamental to motivating and measuring our success. Our quest for sustained growth stimulates innovation, places a value on results, and helps us understand whether today's actions will contribute to our future. It is about the growth of people and company performance. It prioritizes both making a difference and getting things done.
Empowered People means we have the freedom to act and think in ways that we feel will get the job done, while adhering to processes that ensure proper governance and being mindful of company needs beyond our own.
Responsibility and Trust form the foundation for healthy growth. We hold ourselves both personally and corporately accountable for everything we do. We must earn the confidence others place in us as individuals and as a company. By acting as good stewards of the resources entrusted to us, we strengthen that trust by walking the talk and following through on our commitment to succeeding together.
Guiding Principles
We uphold our commitment with six guiding principles.
We must always strive to:
1. Care for our customers, our consumers and the world we live in.
We are driven by the intense, competitive spirit of the marketplace, but we direct this spirit toward solutions that benefit both our company and our constituents. Our success depends on a thorough understanding of our customers, consumers and communities. To foster this spirit of generosity, we go the extra mile to show we care.
We are driven by the intense, competitive spirit of the marketplace, but we direct this spirit toward solutions that benefit both our company and our constituents. Our success depends on a thorough understanding of our customers, consumers and communities. To foster this spirit of generosity, we go the extra mile to show we care.
2. Sell only products we can be proud of.
The true test of our standards is our own ability to consume and personally endorse the products we sell. Without reservation. Our confidence helps ensure the quality of our products, from the moment we purchase ingredients to the moment it reaches the consumer's hand.
The true test of our standards is our own ability to consume and personally endorse the products we sell. Without reservation. Our confidence helps ensure the quality of our products, from the moment we purchase ingredients to the moment it reaches the consumer's hand.
3. Speak with truth and candor.
We tell the whole story, not just what's convenient to our individual goals. In addition to being clear, honest and accurate, we are responsible for ensuring our communications are understood.
We tell the whole story, not just what's convenient to our individual goals. In addition to being clear, honest and accurate, we are responsible for ensuring our communications are understood.
4. Balance short term and long term.
In every decision, we weigh both short-term and long-term risks and benefits. Maintaining this balance helps sustain our growth and ensures our ideas and solutions are relevant both now and in the future.
In every decision, we weigh both short-term and long-term risks and benefits. Maintaining this balance helps sustain our growth and ensures our ideas and solutions are relevant both now and in the future.
5. Win with diversity and inclusion.
We embrace people with diverse backgrounds, traits and ways of thinking. Our diversity brings new perspectives into the workplace and encourages innovation, as well as the ability to identify new market opportunities.
We embrace people with diverse backgrounds, traits and ways of thinking. Our diversity brings new perspectives into the workplace and encourages innovation, as well as the ability to identify new market opportunities.
6. Respect others and succeed together.
Our mutual success depends on mutual respect, inside and outside the company. It requires people who are capable of working together as part of a team or informal collaboration. While our company is built on individual excellence, we also recognize the importance and value of teamwork in turning our goals into accomplishments.
Our mutual success depends on mutual respect, inside and outside the company. It requires people who are capable of working together as part of a team or informal collaboration. While our company is built on individual excellence, we also recognize the importance and value of teamwork in turning our goals into accomplishments.
Monday, March 7, 2011
Canon Camera price list
Digital Cameras
| Model | Recommended Retail Price * Street price varies |
| Digital IXUS 1000 HS | INR 25,995.00 |
| Digital IXUS 105 | INR 7,995.00 |
| Digital IXUS 120 IS | INR 10,995.00 |
| Digital IXUS 130 | INR 9,995.00 |
| Digital IXUS 210 | INR 21,995.00 |
| Digital IXUS 300 HS | INR 24,995.00 |
| EF-S10-22mm f/3.5-4.5 USM | INR 41,365.00 |
| EF-S15-85mm f/3.5-5.6 IS USM | INR 61,995.00 |
| EF-S17-55mm f/2.8 IS USM | INR 65,995.00 |
| EF-S17-85mm f/4-5.6 IS USM | INR 35,595.00 |
| EF-S18-135mm f/3.5-5.6 IS | INR 38,995.00 |
| EF-S18-200mm f/3.5-5.6 IS | INR 35,595.00 |
| EF-S18-55mm f/3.5-5.6 IS | INR 11,695.00 |
| EF-S55-250mm f/4-5.6 IS | INR 12,275.00 |
| EF-S60mm f/2.8 Macro USM | INR 25,495.00 |
| EF100-300mm f/4.5-5.6 USM | INR 22,895.00 |
| EF100-400mm f/4.5-5.6L IS USM | INR 117,195.00 |
| EF100mm f/2 USM | INR 31,895.00 |
| EF100mm f/2.8 Macro USM | INR 33,695.00 |
| EF100mm f/2.8L Macro IS USM | INR 60,995.00 |
| EF135mm f/2.8 (with Softfocus) | INR 31,595.00 |
| EF135mm f/2L USM | INR 62,895.00 |
| EF14mm f/2.8L II USM | INR 126,295.00 |
| EF15mm f/2.8 Fisheye | INR 51,495.00 |
| EF16-35mm f/2.8L II USM | INR 71,695.00 |
| EF180mm f/3.5L Macro USM | INR 103,595.00 |
| EF200mm f/2.8L II USM | INR 54,395.00 |
| EF20mm f/2.8 USM | INR 33,895.00 |
| EF24-105mm f/4L IS USM | INR 72,795.00 |
| EF24-70mm f/2.8L USM | INR 72,290.00 |
| EF24mm f/1.4L II USM | INR 103,495.00 |
| EF24mm f/2.8 | INR 25,795.00 |
| EF28-105mm f/3.5-4.5 II USM | INR 15,395.00 |
| EF28-135mm f/3.5-5.6 IS USM | INR 32,295.00 |
| EF28-200mm f/3.5-5.6 USM | INR 33,495.00 |
| EF28-300mm f/3.5-5.6L IS USM | INR 176,995.00 |
| EF28mm f/1.8 USM | INR 33,595.00 |
| EF28mm f/2.8 | INR 14,895.00 |
| EF300mm f/2.8L IS USM | INR 364,295.00 |
| EF300mm f/4L IS USM | INR 97,795.00 |
| EF35mm f/1.4L USM | INR 97,595.00 |
| EF35mm f/2 | INR 20,595.00 |
| EF400mm f/2.8L IS USM | INR 603,795.00 |
| EF400mm f/4 DO IS USM | INR 434,695.00 |
| EF400mm f/5.6L USM | INR 84,295.00 |
| EF500mm f/4L IS USM | INR 507,995.00 |
| EF50mm f/1.2L USM | INR 79,095.00 |
| EF50mm f/1.4 USM | INR 26,995.00 |
| EF50mm f/1.8 II | INR 5,595.00 |
| EF50mm f/2.5 Compact Macro | INR 23,395.00 |
| EF600mm f/4L IS USM | INR 680,395.00 |
| EF70-200mm f/2.8L IS II USM | INR 148,995.00 |
| EF70-200mm f/2.8L USM | INR 89,195.00 |
| EF70-200mm f/4L IS USM | INR 68,295.00 |
| EF70-200mm f/4L USM | INR 49,295.00 |
| EF70-300mm f/4-5.6 IS USM | INR 42,095.00 |
| EF70-300mm f/4.5-5.6 DO IS USM | INR 92,695.00 |
| EF75-300mm f/4-5.6 III | INR 11,595.00 |
| EF75-300mm f/4-5.6 III USM | INR 12,075.00 |
| EF800mm f/5.6L IS USM | INR 810,295.00 |
| EF85mm f/1.2L II USM | INR 118,995.00 |
| EF85mm f/1.8 USM | INR 26,995.00 |
| EOS 1000D Kit (EFS 18-55) | INR 25,295.00 |
| EOS 1D Mark IV | INR 259,995.00 |
| EOS 1Ds Mark III | INR 412,995.00 |
| EOS 450D | INR 32,995.00 |
| EOS 450D Kit (EF-S 18-55) | INR 35,995.00 |
| EOS 450D Kit II (EF-S18-200) | INR 65,195.00 |
| EOS 500D | INR 33,995.00 |
| EOS 500D Kit (EF-S 18-55) | INR 37,995.00 |
| EOS 500D Kit II (EF-S18-200) | INR 71,295.00 |
| EOS 50D | INR 64,995.00 |
| EOS 50D Kit I (EF-S18-55) | INR 72,995.00 |
| EOS 50D Kit II (EF-S17-85) | INR 93,995.00 |
| EOS 50D Kit III (EF-S18-200) | INR 98,995.00 |
| EOS 50D Kit IV (EF-S18-135) | INR 83,995.00 |
| EOS 550D | INR 45,295.00 |
| EOS 550D Kit (EF S18-55 IS) | INR 49,495.00 |
| EOS 550D Kit II (EF S18-135 IS) | INR 66,595.00 |
| EOS 5D Mark II | INR 141,995.00 |
| EOS 5D Mark II Kit (EF 24-105) | INR 197,995.00 |
| EOS 60D | INR 65,295.00 |
| EOS 60D Kit (EF S18-55) | INR 77,195.00 |
| EOS 60D Kit II (EF S18-135) | INR 85,995.00 |
| EOS 60D Kit III (EF S18-200) | INR 101,995.00 |
| EOS 7D | INR 87,995.00 |
| EOS 7D Kit I (EF-S 15-85IS) | INR 131,995.00 |
| EOS 7D Kit II (EF-S 18-135IS) | INR 109,295.00 |
| Extender EF 1.4xII | INR 22,895.00 |
| Extender EF 2xII | INR 24,695.00 |
| MP-E65mm f/2.8 1-5 x Macro Photo | INR 68,595.00 |
| PowerShot A3000 IS | INR 6,995.00 |
| PowerShot A3100 IS | INR 6,995.00 |
| PowerShot A495 | INR 4,995.00 |
| PowerShot A800 | INR 4,995.00 |
| PowerShot D10 | INR 24,995.00 |
| PowerShot G12 | INR 31,995.00 |
| PowerShot S90 | INR 26,995.00 |
| PowerShot S95 | INR 26,995.00 |
| PowerShot SX120 IS | INR 12,995.00 |
| PowerShot SX130 IS | INR 12,995.00 |
| PowerShot SX20 IS | INR 24,995.00 |
| PowerShot SX210 IS | INR 20,995.00 |
| PowerShot SX30 IS | INR 28,995.00 |
| TS-E24mm f/3.5L | INR 88,095.00 |
| TS-E45mm f/2.8 | INR 88,095.00 |
| TS-E90mm f/2.8 | INR 88,095.00 |
Camera Technology
ptical Technology
Lights are supposed to be directed onto a sensor to reproduce the image. Each colour of lights has different wavelengths. If the lens cannot direct lights accurately onto the sensor, there will be imperfections, which adversely affect the sharpness and colour accuracy of the produced picture.
Lights are supposed to be directed onto a sensor to reproduce the image. Each colour of lights has different wavelengths. If the lens cannot direct lights accurately onto the sensor, there will be imperfections, which adversely affect the sharpness and colour accuracy of the produced picture.
Canon is able to correct the various aberrations by producing aspherical lens that are made from fluorite or UD glass lens. She has also devised a system of positioning additional lenses with unique shapes in strategic places to eliminate additional aberrations that might occur during the zooming process.
Aspherical lens can reproduce images more accurately
Aspherical lens can reproduce images more accurately
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Sensor Technology
The CCD is a monochrome device. It needs a colour filter to produce a colour image. Each primary colour (eg red, green and blue) is placed on an individual pixel. The coloured filter then filters out all but the chosen colours for that pixel. The camera then combines the coloured pixel with its neighbouring pixels to produce the final image.
Traditionally, images are produced using traditional cyan-yellow-green-magenta colour filter. However, they are generally lacking details and intensity. Canon has overcome this shortcoming by using a green-red-green-blue filter, which produces richer and more natural colours.
Digital Imaging Technology What is Digital Imaging Processor?
It's a chip that develops the image inside the digital camera.
What's so special about Canon's DIGIC (put logo) Image Processor.
DIGIC (Digital Imaging Core) is a "specialised" and "dedicated" chip to develop images for digital cameras. It's a first-of-its kind processor that puts six key elements important in a digital camera into one chip: - CCD control, Auto Exposure/Auto Focus/ Auto White Balance, Signal processing, JPEG compression/ expansion, memory card control and Display (colour LCD, video output)
DIGIC (Digital Imaging Core) is a "specialised" and "dedicated" chip to develop images for digital cameras. It's a first-of-its kind processor that puts six key elements important in a digital camera into one chip: - CCD control, Auto Exposure/Auto Focus/ Auto White Balance, Signal processing, JPEG compression/ expansion, memory card control and Display (colour LCD, video output)
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DIGIC ensures that no noise (Tiny white dots or streaks in pictures) is created when the image is captured and gives a wider dynamic range (range between brightest and darkest part of an image).
How super fast processing speed with large-capacity buffering is achieved.
Being a "dedicated" processor for digital camera, DIGIC has a shorter processing time. Therefore images are saved into a memory card at a fast speed, thus freeing the buffer capacity of the digital camera and allowing more shots to be taken.
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Canon camera
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